Friday, February 17, 2023

What is SEO, and How Can It Help Me Earn Money?


If you have your own website or work as an online content producer who earns money for page views, you understand that the money part is all about website traffic, or how many people visit and view the content (and, therefore, the ads). On some content production sites, writers can get some income from socializing with each other and earn money that way, but the real money is in outside traffic. There are already millions, if not billions, of internet users out there from whom you can draw views, if you know the secrets of SEO to increase your traffic.


Just What is SEO, Exactly?

SEO stands for "search engine optimization". It refers specifically to how easy your website is to find by using a search engine like Google or Bing. Search engine optimization relies on the use of various techniques, including the use of keywords, which are words that are likely to be entered into the search engine by the person who is looking for information. 

For example, a person who is planning to travel to Mexico for the first time and wants to make sure they book a decent hotel sight unseen may enter the following search criteria: "hotel reviews Guadalajara Mexico". If your website features reviews of hotels in Guadalajara, you will want to feature those keywords prominently enough for the search engine to bring your website up near the top of the search results.


How Does SEO Benefit Me?

As you can imagine, there are a lot of websites out there fighting for real estate on the search results pages. Some popular terms can bring up literally millions of hits on Google, and potential customers certainly won't waste their time checking more than the first page or two of results. The use of SEO practices can increase your visibility and thereby your traffic. Even your website's URL can influence how easily potential business can find you.


Image credit: https://www.pexels.com/photo/person-holding-100-us-dollar-banknotes-2068975/

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